Title

New Evidence in the Generic Strategy and Business Performance Debate: A Research Note

Document Type

Article

Publication Date

1-1-1997

Abstract

Regardless of the numerous published tests of the business strategy-performance relationship, no consensus has been reached. Researchers continue to debate the merits of various theories, research methods, survey techniques and the use of different strategy typologies. This study tests for a strategy-performance linkage in a manner sensitive to prevailing research criticisms.

Publication Title

British Journal of Management

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