New Evidence in the Generic Strategy and Business Performance Debate: A Research Note
Regardless of the numerous published tests of the business strategy-performance relationship, no consensus has been reached. Researchers continue to debate the merits of various theories, research methods, survey techniques and the use of different strategy typologies. This study tests for a strategy-performance linkage in a manner sensitive to prevailing research criticisms.
British Journal of Management
Parnell, J. (1997). New Evidence in the Generic Strategy and Business Performance Debate: A Research Note. British Journal of Management. Retrieved from https://ir.una.edu/mm_facpub/79