Business strategy and performance: An assessment of retailers in Guatemala

Document Type


Publication Date



Although competitive strategy has attracted much attention in the literature, a limited number of studies have attempted to investigate the strategy-performance nexus within the context of local business units in emerging economies. This study investigates the relationship between competitive strategies and business performance among industry in Guatemala, Central America. Data from 364 retail firms in Guatemala suggest that in terms of both financial and operating performance retailers employing a combination of the cost leadership and differentiation strategies outperformed those adopting only one of the two pure strategies. © Taylor & Francis Group, LLC.

Publication Title

Latin American Business Review

This document is currently not available here.