Title

Competitive strategy and performance in southern ghana

Document Type

Article

Publication Date

1-1-2014

Abstract

There is a dearth of academic work investigating the effectiveness of competitive strategies in retail organisations in emerging nations, particularly within sub-Saharan Africa. This study investigates the relationship between business strategy and performance in business enterprises in Southern Ghana. Data from 184 firms in Accra, Tema and Kumasi suggest that-in terms of both financial and operating performance-Ghanaian retailers employing a combination of cost leadership and differentiation strategies outperformed those adopting only one of the two pure strategies. © 2014 Inderscience Enterprises Ltd.

Publication Title

International Journal of Management and Enterprise Development

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