Competitive strategy and performance in southern ghana
There is a dearth of academic work investigating the effectiveness of competitive strategies in retail organisations in emerging nations, particularly within sub-Saharan Africa. This study investigates the relationship between business strategy and performance in business enterprises in Southern Ghana. Data from 184 firms in Accra, Tema and Kumasi suggest that-in terms of both financial and operating performance-Ghanaian retailers employing a combination of cost leadership and differentiation strategies outperformed those adopting only one of the two pure strategies. © 2014 Inderscience Enterprises Ltd.
International Journal of Management and Enterprise Development
Parnell, J., Spillan, J., & Mensah, E. (2014). Competitive strategy and performance in southern ghana. International Journal of Management and Enterprise Development. Retrieved from https://ir.una.edu/mm_facpub/33