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Photographs, memes, text, and live streaming; they are all ways of sharing information through social media. Have you ever considered whether the transmission format affects the perceived authority of the post, and furthermore, would the authority of identical stories be perceived differently with various styles of social reporting? The researchers sought to answer that question and presented college students identical stories via a variety of social media reporting capabilities. They then asked them to rate the authority and usability of each post. This poster will share their results.
Social Media, Authority, Perception
Information Literacy | Library and Information Science
Crawford, Caitlin; McMahan, Kristina; Yates, Falon; and Malone, Derek, "Let's Go Live: Does Presentation Format Influence Perceived Authority Regarding Social Media Posts" (2018). Faculty Presentations. 7.