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The Ed O’Bannon case (O’Bannon v. National Collegiate Athletic Association, 2015) has brought student-athlete compensation to the national spotlight. While the NCAA continues to defend its policy of amateurism, the time for college athlete compensation may soon become a reality (NCAA Division I Manual, 2019). Recent college athlete compensation models have explored revenue sharing models similar to that of professional sports leagues, although previous research failed to develop a compensation model for athletes in sports beyond basketball and football (Huma & Staurowsky, 2013). The current research argues for a more applied, market economy compensation model to offer fair compensation to collegiate athletes. This model takes into account the revenues generated by each university team, while also accounting for both the student-athlete and team’s performances on and off the field. Justifications for this model are explored, as this model will allow for a new way to compensate athletes via on and off-field metrics. This paper concludes with an example of the model’s utility through using publically accessible data for a major Division I college program.

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Journal of Higher Education Athletics & Innovation

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