Utilizing technology to communicate with diverse groups

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The concept of diversity has become an issue at the forefront of discussions in all sectors of society. This includes the business centers and their workplaces, higher education, and non-profit institutions. As the world becomes more and more ethnically diverse, methods of communication also become even more relevant, critical even. One way in which organizations are finding it easier to engage with those within their walls and get their ideas across to one another is through technology and the availability of social media. Digital tools such as Facebook, Twitter, email, YouTube, smart phones, virtual conferencing, Skype, and an indispensible amount of downloadable software applications, have paved the way for easier communication and the ability to reach not only diverse groups but in a varied number of ways. Over the past couple of decades, the ability to communicate has rapidly transitioned away from traditional modes of communication in the vein of land-based telephone lines, written letters, and verbal communication. This chapter focuses on how two major areas of society communicate with their diverse constituencies utilizing these sundry technologies. Specifically, it examines successful strategies higher education and businesses employ to disseminate information to diverse groups. © 2013, IGI Global.

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Technology as a Tool for Diversity Leadership: Implementation and Future Implications

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